Sounds simple doesn't it and that it should be very apparent? But it still is often overlooked. Every firm or solo should have a website or blog (or both) but make it more than a “brochure.” Make sure your contact information is highly visible (or at least an easy to find link) and on each page. You don’t have to spend a fortune, but impressions do matter and a poor website is sometimes worse than no website in the modern market place.